IMA Product Videos

IMA Product Videos

15 July 2013

Our Brief was to create an interesting engineering product film that creatively stood out from other similar industry product videos.

With machines being located in a traditional factory – we were tasked with creating a white studio backdrop to give the videos a dynamic feel.

The machines weighed similar to a small truck so couldn’t be moved to a studio so we did the only thing we could – moved a studio to the machine. Well actually we built a large white box set cocooned around the machine which did the job just fine.

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