TV Commercial - Europe Campaign
Concept, Design, Direction, Animation, Edit, TV admin
TV Commercial (DRTV)
Popular online auction website Madbid.com came to us to produce their next TV commercial as part of their direct response campaign.
Based around Madbid’s company logo, we designed a completely bespoke environment and story to communicate the company's brand identity, ‘mad’ personality and tagline: ‘Fun, Bargain, Auctions.’
The story focuses on the logo which transforms into a quirky flying conveyor belt that displays Madbid’s products and offers.
The campaign includes 3 variations; a generic advert, a female focused version and an Italian version with a humorous voiceover. The commercial has aired on channels including Channel 5, MTV, and various other Sky & Freeview and European channels.