Warwickshire College Group (WCG)
Full Production: Concept, Co script, Film Shoot, Direction, Design, Animation, Post Production,
Marketing Video Advert
Warwickshire College Group are an acclaimed group of 5 colleges with students from around the UK and overseas, and one of only a few in the UK where a university level degree can be obtained. Courses are designed in partnership with employers to best reflect the constant evolving needs of Industry.
The Brief: As part of their ‘Building your Future’ campaign, WCG tasked us to produce an informative and eye catching promotional film to tackle the skills shortages, misconceptions within careers in construction. The film needed to motivate and inspire a wide target audience from young 13+ year olds (Male & Female) to parents and to industry leaders.
The Challenge: To change people's perceptions of careers in construction; ie; a common stereotype is that industry is about hard hats and muddy boot trades such as bricklaying; the reality is that construction also offers many high level technical and managerial roles and opportunities.
The film’s overall aim is to create awareness and create an interest with viewers to find out more about the choices that construction careers can offer.
The Process: With the help of WCG students; we filmed each character against various location backdrops; with thinking, contemplating, inspired expressions (their career choices in construction).
To creativity push messages further - animated elements have been integrated with the video; including CAD (Computer Aided Design) and technical drawing references needed in careers within Architecture.
The results: The film is part of their national Social Media Marketing and recruitment drive campaigns throughout the UK and overseas.
“360red are creative, reliable and easy to work with; they listened to us and Instead of staying within a comfort zone- they are prepared to push beyond the traditional in order to create a unique product which is bespoke to the needs of their clients.” WCG Construction