2018 Business Awards Packaging Highlights
Client
MSDUK
Role
Design, Direction, Filming, Animation Production, Edit, VFX
Type
2018 Business Awards Packaging Highlights
The Brief: As part of MSDUK’s global event to celebrate diversity in business; and achievements of ethnic minority owned businesses, the brief was to create films for individuals, nominated for various awards.
The Challenge: MSDUK’s specific branding for the event revolves around a series of ‘triangles’, so the challenge is to creatively integrate this theme within the production approach.
The Process: The highlights film showcases our evolution of the triangle; from a simple individual shape through to more complex origami style compositions with their own identities and movements.
The Results: A series of dynamic sequences that creatively package the awards & its key messages, whilst complimenting and bringing the branding themes to life.
Stills
