Car Finance & Cover Guides


Pendragon PLC


Full Production: Concepts, Ideas Design, Animation, Direction, Editing, Audio and Production Management.


Promotional Animation Guides

The Brief: Produce a series of informative and engaging Animations to highlight the finance and cover options available when buying a car, for the purpose of face-to-face sales and online campaigns.

The Challenge: Communicating complex information to wide target audiences, including businesses and consumers across 3 car retailer brands.

The Results: Using a minimalist design style across 6 topics and brands, we were able to convey all key messages into short, easy to understand, memorable videos, whilst creating a library of content to use for future campaigns.

The Video shown is for the car retailer Stratstone and covers finance options


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