Car Finance & Cover Guides
Client
Pendragon PLC
Role
Full Production: Concepts, Ideas Design, Animation, Direction, Editing, Audio and Production Management.
Type
Promotional Animation Guides
The Brief: Produce a series of informative and engaging Animations to highlight the finance and cover options available when buying a car, for the purpose of face-to-face sales and online campaigns.
The Challenge: Communicating complex information to wide target audiences, including businesses and consumers across 3 car retailer brands.
The Results: Using a minimalist design style across 6 topics and brands, we were able to convey all key messages into short, easy to understand, memorable videos, whilst creating a library of content to use for future campaigns.
The Video shown is for the car retailer Stratstone and covers finance options
Stills
