Food Allergy Awareness


South Derbyshire District Council


Concept, Design, Art Direction, Animation, Edit, Audio Direction


Animation User Guide

The Brief: Create an animated guide video for South Derbyshire Council and Food Standards Agency, to raise awareness of food allergens and understanding the customer, aimed at staff working in food related workplace such as cafes, restaurants and takeaways.    

The Challenge: Produce a story and visual style that will bring crucial but often overlooked information to life in a memorable and light hearted way.    

The Process: A contemporary and minimalist style has been adopted to keep viewers focus on key messaging. 3 friendly characters; the Chef, Waiter and Customer with quirky personalities who take us through various information   

The Results: An engaging and effective communications tool that effectively communicates Allergen awareness to its target audience.    

The video is being rolled out across local authorities and food related businesses nationwide.

Most recently the video has now been acquired by The Food Standards Agency   

"As complete novices in this field of work, we really appreciated 360red’s support, and felt that they took on board our ideas and responded to our feedback, & progressing the project efficiently. We are very happy with the finished video and would use the company again for similar projects." 

Lisa Brooks: Senior Environmental Health, South Derbyshire District Council 


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