Product video launch
Full production: Design, Direction, Sets, Shoot, Edit
Product Demo Film
IMA are a manufacturing company specialising in the design and production of electronic tablet and capsule counting equipment for the pharmaceutical and healthcare industries worldwide.
IMA asked us to produce a series of dynamic product demonstration films to tell the story of the machine, whilst highlighting various unique design and functionality features.
With the product being fixed and rooted at their factory, we created a studio set environment around the machine to provide a contemporary backdrop to the films.