NASUWT Recruitment Film
Full Production: Concept/ Ideas, Filming, Directing, Edit, Graphics, Audio
The Brief: Produce a promotional recruitment film for leading teachers union; The NASUWT, aimed to raising awareness of benefits of joining the union with the overall aim of increasing membership.
The Challenge: Filming a NASUWT Conference; and re-packaging the contents as a promotional recruitment video, ensuring all key messages are effectively communicated
The Process: Combine event highlights of the day with a series of emotive and message focussed statements from actual members and staff to promote the benefits of joining NASUWT.
The Results: An empowering and informative video that provides trust and confidence to prospective new members. The video is being utilised for events, social media and marketing activities.
The film won the Award for Best Communication or Communication Strategy at the NASUWT National Awards