NASUWT Recruitment Film

The Brief: Produce a promotional recruitment film for leading teachers union; The NASUWT, aimed to raising awareness of benefits of joining the union with the overall aim of increasing membership.

The Challenge: Filming a NASUWT Conference; and re-packaging the contents as a promotional recruitment video, ensuring all key messages are effectively communicated

The Process: Combine event highlights of the day with a series of emotive and message focussed statements from actual members and staff to promote the benefits of joining NASUWT.         

The Results: An empowering and informative video that provides trust and confidence to prospective new members. The video is being utilised for events, social media and marketing activities.