NHS PCW Recruitment Video


NHS Black Country & West Birmingham CCG


Full Production: Design, Planning/ Logistics, Direction, Filming, Editing, Animation Production


Recruitment Video

Brief: Create a set of recruitment videos to effectively explain a number of new practitioner roles, aimed at patients and colleagues. Filmed at Black Country & West Midlands GP practices; the videos are to feature in GP waiting rooms, on the Primary Care Workforce website and form part of future recruitment drives. 

Challenge: Filming a series of interviews with busy clinicians at different medical locations around the Black Country & West Midlands during the global pandemic proved a logistical challenge; we worked closely with the client and interviewees to sync up diaries, assessing filming spaces and most importantly ensuring the safety and    

Treatment: Along with interviews, we also suggested capturing some additional footage of practitioners performing their roles, to help viewers understand the roles better and to add further engagement to all videos. 

The featured video is a highlights piece, combining the various speakers featured  


'360red were extremely helpful from the first meeting, taking the time to understand what we wanted to achieve with the videos, and making suggestions for how they could create interest. The team were incredibly flexible and also very personable and put our interviewees at ease during the filming process. The finished products look very professional and are something we can be proud to share with our stakeholders'.

Training Hub, Black Country & West Birmingham CCG  


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