Marketing & Recruitment Campaign

Brief: Create a series of promotional videos to support WCG's 2020 Marketing & Recruitment campaigns. Covering 4 campuses and aimed at prospective students; the films core aims are to showcase student life, facilities and position the WCG brand as a place of opportunity and creativity. Campuses to highlight: Leamington Spa, Trident, Moreton Morrell and Rugby.

The Challenge: Creating 4 short campus stories through students studying specific college courses – all with their own identities and personalities whilst showcasing general facilities and maintaining a consistent narrative and visual style across all content.

The WCG brand strapline should be prominent in all stories: Be Challenged, Be Inspired, Be Extraordinary.   

The Treatment:  Each film follows a student’s from each campus on a mini project journey; from ideas through to completion, with references to campus life and facilities. Animations have been integrated to help bring projects to life and highlight key messages.      

The Results: 4 engaging and memorable stories that creatively shows student life, benefits and facilities available to students studying within WCG Warwickshire Colleges, In addition to the 4 stories; a highlights edit has been created that combines all 4 stories and key messages. (Current video shown)    

Here are all 4 college campus videos from this campaign:

Leamington Spa College

Rugby College    

Warwick Trident College

Moreton Morrell College

‘360red stood out from the start; with a creative approach to our brief and an eye for detail. They were very supportive and accommodating throughout the planning stages, and managed to work professionally around unexpected obstacles during film shoots so that the end result was in no way compromised. The team provided an outstanding service and quality of work and the finished product was everything we hoped it would be.’ 

WCG Marketing Team